It seems that not only has 3D become a major trend in films but now fashion as well. During this past fall’s fashion week in London, Burberry decided to take a rebellious approach and create a show in 3D. The outcome of the show was a five star reaction from the audience. In doing so Burberry has now become the first designer house to use 3D in their runway show. In London, the lucky first class members of the audience consisted of people such as Kate Hudson and Mary-Kate Olsen in the first row.
The 3D show was also in 2D for online audiences so that they could purchase the items as they were going down the runway. Burberry supplied footage of the show to the most fashion forward cities in the world such as New York, LA, Dubai, Paris and Tokyo. Guests at each show were given special 3D glasses, in order to see the colors and texture of the fabrics.
It’s evident that technology has found the ultimate niche use in the 21st century in every aspect of working industries. Runway shows have grown from the late 40’s when they were in their infancy and barely noticed. Some of the initial steps in the evolution of the fashion show were now common place elements such as loud music, the backstage media and the massive amounts of people in the audience. What we consider a standard fashion show is constantly evolving and Burberry has taken the next step in the evolution of the art form with their exceptional contribution.
“3D will bring out global audience into the London show space, allowing them to see the colour, fabrics and be a part of the moment when it all comes together.” Christopher Bailey Chief Creative Officer.
